Toma: AI Call & Scheduling Automation for Dealerships

Toma is an AI automation platform built for automotive dealerships, handling calls, scheduling, and customer communications so staff can focus on selling and servicing cars.

AI Assistant AI Voice Assistants AI Call Center

Overview Capabilities Features Use Cases Pricing Pros & Cons How to Use FAQs

Overview

Toma is an AI-driven operations platform purpose-built for automotive dealerships that are tired of missed calls and overloaded service desks. By automatically answering inbound calls, booking service appointments, and managing conversations across voice, web chat, and SMS, Toma acts like a tireless virtual front-desk team that never sleeps and never puts a customer on hold. The platform integrates directly with existing dealership systems, allowing it to check availability, confirm bookings, and send reminders without human intervention. Beyond simple call handling, Toma is designed to drive measurable business outcomes: dealerships using the platform report booking over 180 additional service appointments per month, generating roughly $30,000 in extra monthly revenue, and reclaiming more than 40 hours of staff time each month. This makes it especially valuable for service managers and sales teams who are stretched thin trying to juggle phones, walk-ins, and follow-ups simultaneously. What sets Toma apart is its end-to-end automation approach paired with fast, natural-sounding conversational AI, rather than clunky scripted bots. With omnichannel support, quick onboarding, and responsive support, Toma positions itself as a dedicated automation partner for dealership groups looking to scale customer service without scaling headcount.

Capabilities & Features

AI automation
Automotive dealership
Call answering
Appointment scheduling
Omnichannel communication
Customer service
Lead generation

Core Features

AI-powered call answering and appointment scheduling
Omnichannel communication across voice, web chat, and SMS
Deep integration with dealership management systems
Automated completion of routine customer service tasks
Fast, natural conversational AI experience
Rapid onboarding with dedicated support

Use Cases

Automatically answering and routing inbound sales and service calls
Booking and confirming service appointments without staff involvement
Responding instantly to customer questions via web chat
Sending automated SMS reminders for upcoming appointments
Reducing missed calls during peak hours or after business hours

Best For

Automotive dealerships
Service managers
Sales managers
Dealership owners
Customer service teams

Pros

•Reduces missed calls and lost sales opportunities
•Frees up significant staff time for higher-value tasks
•Supports multiple communication channels in one platform
•Integrates directly with dealership systems for seamless scheduling
•Backed by measurable performance data like added revenue and appointments

Cons

•Pricing isn't publicly listed, requiring direct contact for quotes
•Effectiveness depends on quality of integration with existing dealership software
•May require an adjustment period for staff and customers used to human interaction
•Best suited to automotive dealerships specifically, limiting use outside that niche

How to Use

Reach out to Toma's team to schedule a personalized demo tailored to your dealership's needs. Once onboarded, the platform is configured to automatically answer calls, respond to web chat and SMS inquiries, and schedule service or sales appointments by integrating with your dealership's existing systems—requiring minimal ongoing manual input from staff.