Clay 2.0: AI-Powered B2B Data & Outbound Automation
Clay 2.0 unifies 100+ data sources and AI agents into one platform, letting B2B teams enrich leads, score accounts, and automate outbound at scale.
Overview
Clay 2.0 is a powerhouse GTM platform built for B2B teams who want to stop stitching together dozens of point tools and start running outbound like a well-oiled machine. By pulling together 50+ premium data providers and layering in AI research agents, Clay gives RevOps, sales, and growth teams a single source of truth for prospecting, enrichment, and personalization—no more toggling between disconnected apps.
What sets Clay apart is its blend of raw data horsepower and intelligent automation. Users can build custom workflows using an AI formula generator, deploy research agents to dig up context on prospects, and generate hyper-personalized copy automatically. Add in account scoring, intent signals, and CRM hygiene tools, and you've got a system that turns messy contact data into pipeline-ready insights.
Whether you're an enterprise team building a scalable data foundation or a lean startup trying to launch campaigns without hiring a research team, Clay flexes to fit. It's less a single tool and more an operating layer for your entire go-to-market motion.
Capabilities & Features
- Data enrichment
- Lead generation
- Outbound automation
- AI
- CRM
- Sales intelligence
- GTM
- Workflow automation
- Prospecting
- Lead scoring
- Intent data
Core Features
- Multi-provider data enrichment across 100+ sources
- AI formula generator for custom data workflows
- AI research agents that surface prospect context automatically
- Personalized copywriting powered by AI
- CRM enrichment and data hygiene automation
- TAM sourcing and account/lead scoring
- Intent data integration for timing-based outreach
Use Cases
- RevOps teams automatically prospecting, enriching, and cleaning CRM records
- Sales reps automating research and prospecting to save manual hours
- Growth marketers running targeted, multi-channel campaigns
- Enterprises building a unified data foundation for GTM workflows
- Startups launching outbound campaigns quickly without added headcount
Best For
- RevOps professionals
- Sales teams
- Growth marketing teams
- Enterprise GTM organizations
- Startups and lean teams
Pros
- •Consolidates 50+ data providers into a single platform, reducing tool sprawl
- •AI-driven research and copywriting cut down manual prospecting time
- •Flexible workflow builder adapts to a wide range of GTM use cases
- •Scales from free-tier experimentation to enterprise-grade deployments
- •Improves CRM data quality through ongoing automated enrichment
Cons
- •Credit-based pricing can become costly at higher usage volumes
- •Workflow builder's flexibility may create a learning curve for non-technical users
- •Heavy reliance on third-party data providers means data quality can vary by source
- •Advanced features like AI agents may require ongoing tuning for best results
How to Use
Start by connecting Clay to your existing data sources, CRM, email sequencer, and other GTM tools. From there, build automated workflows: pull in raw contact or account data, run it through enrichment and AI research agents, score leads based on fit and intent, and generate personalized outreach copy. Once your workflow is configured, let Clay automate the ongoing process—continuously enriching your CRM, scoring new leads, and triggering outbound or inbound sequences as new data flows in.
Frequently Asked Questions
Connect & Contact
Pricing
Clay offers a free tier with 1.2K credits/year, with paid plans scaling from $134/month up to $720/month for higher credit volumes, plus custom Enterprise pricing for large-scale needs.
Pricing data is provided as a summary. Visit the vendor website for full tier details.